Top 5 Personalization Apps on Android in New Zealand - Q1 2023

The first quarter of 2023 saw varying performance among the top 5 personalization apps on the Android platform in New Zealand. Here’s a detailed look at their trends in weekly downloads, revenue, and active users, based on data from Sensor Tower.

Email Home - Email Homescreen by Yobi Mobi showed a mixed performance throughout the quarter. Weekly revenue peaked at approximately $129 in the second week of January and saw fluctuations, settling around $51 by the end of March. Downloads experienced a significant drop from 2.2K in early February to 1K by the end of the quarter. Active users also saw a decline, starting from 10.2K at the beginning of January and dropping to 9.7K by the end of March.

ThemeKit - Themes & Widgets, published by ThemeKit, had a relatively stable revenue stream, ranging between $5 and $16 throughout the quarter. Downloads peaked at 1K in the last week of February but dropped to around 589 by the end of March. Active users increased steadily from 1.2K at the start of January to 2.4K by the end of March.

Wave Live Wallpapers Maker 3D from Live Wallpapers by Wave Studio saw modest revenue, with the highest at $15 in the third week of January. Downloads fluctuated between 347 and 760, ending the quarter at 599. Active users showed a slight increase, starting from 978 at the end of December and reaching 1.1K by the end of March.

Themes Changer: DIY My Phone by LAMBDA TECH saw a significant rise in downloads, peaking at 2.6K in the third week of March. Revenue also showed an upward trend, reaching $8 in the last week of March. Active users increased dramatically from 67 in early March to 1.6K by the end of the month.

Battle Royale Chapter 5 Mobile by Game Epic Wallpapers had a steady number of downloads, peaking at 513 in late January but declining to 174 by the end of March. Active users followed a similar trend, peaking at 290 in late January and dropping to 132 by the end of March.

These insights provide a snapshot of the performance of the leading personalization apps in New Zealand on the Android platform during Q1 2023. For more detailed data and insights, visit Sensor Tower.